The first step in our marketing process was to put together a marketing calendar informed by the outcomes of a strategy meeting. The key goals of our marketing strategy were to increase centre enrolments and build a solid, consistent brand across all channels.
At Outsource to Us, we believe that great marketing is achieved through a thorough knowledge of our client’s business. Our marketing model is to integrate one of our expert Marketing Managers into our client’s team to work alongside them.
Our Marketing Manager worked onsite with the Dragonfly’s Early Learning team once a week to implement the strategic marketing calendar. We understand that not everything can be planned for which is why working on site with Dragonfly’s Early Learning allowed us to ‘keep our finger on the pulse’, maintaining a fluid marketing strategy.
Our comprehensive marketing strategy for Dragonfly’s Early Learning included:
- Social Media Management
- Photo shoot and Collateral
- Content Marketing and SEO
- PR and Community Engagement