Our process began with creating an integrated and tactical marketing plan which combined both digital campaigns with traditional marketing solutions. From this marketing strategy, three KPIs were outlined, including:
- Creating awareness and increasing engagement to build a strong online community.
- Securing enrolments by ensuring families had an extremely positive experience with the centre, leading to increased word of mouth.
- Maintaining consistent branding across all elements of the centre to increase brand equity within the community and to stand out from competition.
The process can be broken down into five key elements:
- Social Media
- Community Engagement
- Content Creation
- Website Design