In such a competitive market, it’s important for community engagement to reach beyond social media. A powerful and sometimes overlooked strategy is engaging with key businesses in your local community to establish reciprocal marketing opportunities. This simple and cost effective strategy is a great way to increase brand awareness and reach potential families. Ideal businesses are those that attract the same families that you seek including cafes, hairdressers, gyms, medical centres, libraries, playgroups, toy stores and real estate agencies. These businesses can have your flyers on their counters to promote your centre as a service to their clients, just as you promote their business as a service to your families. Childcare Concepts Marketing has worked with countless centres to build lasting connections with local stakeholders and be seen as an integral part of the community. Contact us today to speak with one of our experts about making personal connections with your community and increasing brand awareness.