With a constantly growing population, the demand for childcare centres in Brisbane is hitting new heights, and competition in the industry is now fiercer than ever. Our client, The Brook Early Education and Care, is one of many long-day care centres in Gordon Park and surrounding inner-north suburbs.
Our marketing team used social media, community engagement tactics, content creation, website optimisation, digital marketing and branding as part of a fully integrated marketing communications strategy to achieve the above occupancy targets.
What impressed us most was how well Childcare Concepts knew the childcare sector, the specific channels to tap into and how well they worked with our educators and admin staff. When the marketing team agreed to help us reach 90% occupancy in 6 months, they only asked that our staff back them up – following up all the leads they generated.
– Co-owner, The Brook Early Education and Care