Baby Sitting - Childcare Concepts Marketing

CASE STUDY: THE BROOK CHILDCARE

Client Overview

With a constantly growing population, the demand for childcare centres in Brisbane is hitting new heights, and competition in the industry is now fiercer than ever. Our client, The Brook Early Education and Care, is one of many long-day care centres in Gordon Park and surrounding inner-north suburbs.

Our marketing team used social media, community engagement tactics, content creation, website optimisation, digital marketing and branding as part of a fully integrated marketing communications strategy to achieve the above occupancy targets.

From the Client

What impressed us most was how well Childcare Concepts knew the childcare sector, the specific channels to tap into and how well they worked with our educators and admin staff. When the marketing team agreed to help us reach 90% occupancy in 6 months, they only asked that our staff back them up – following up all the leads they generated.

– Co-owner, The Brook Early Education and Care

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Marketing Plan Key Elements

  • Social Media

  • Local Area Marketing

    Our team approached over 80 local businesses, including schools, gyms, medical centres, cafes, hairdressers, and real estate agencies, to establish reciprocal marketing relationships.

  • Content Creation

  • Website Optimisation

  • Digital Marketing

    • Google Adwords
    • Search Engine Marketing (SEM)
    • Search Engine Optimisation (SEO)
  • Brand & Design

    The focus was to create consistent branding across all elements of the centre to elevate the brand and allow the centre to stand out from their competition. It was at this stage that we wanted to impress new parents and create brand loyalty so that they were more likely to refer new business, as word-of-mouth referrals continue to be the best type of advertising for childcare businesses.

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